Nawal Ahmed Mostafa Alawad Mohamed Abdel Salam Ragheb Passent Ibrahim Tantawi ( 2018) “ Improving customer experience through customer journey analysis (CJA) of mobile and fixed broadband services in Egypt.”The Business and Management Review, Volume 9 Number 3.
Hana Othman Abdel-Aziz El-Aydi, Passent Tantawy (2018) “The role of social media marketing on brand equity: a customer-based perspective of mobile service providers in Egypt” The Business and Management Review, Volume 9 Number 3.
Tamim Lotfy (2018) “SMART PHONES USER’S BRAND EXPERIENCE, ATTACHMENT AND LOYALTY: SPECIAL FOCUS ON EGYPTIAN GENERATION Y AND Z “International Journal of Development Research Vol. 08, Issue, 12, pp.24892-24901, December 2018.
Ahmed Hatata Mohamed, A. Ragheb, Passent Tantawi, Nevien Farouk (2021) “Investigating the acceptance of applying chatbot (Artificial intelligence) technology among higher education students in Egypt” International Journal of Higher Education Management (IJHRM), Vol. 8 Number 2 February 2021
