This course focuses on the historical, cultural, economic, and political impact of mass communication on individual media consumers and on American and global cultures. Topics may include corporate control, the role of government, freedom of expression, valuesand ethics, journalism, advertising, public relations, and media effects. Specific media industries, including radio, television, movies, newspapers, books, magazines, and the internet, will be examined.

Intended Learning Outcomes

1. Define communication.
2.  Discuss the history of communication from ancient to modern times.
3. List the five forms of communication.
4. Demonstrate an understanding  of Verbal communication . 
5. Identify a wide range of media technologies and their industries
6. Understand the communication models and theories.
7. Understand forms of diversity in domestic society in relation to mass communication and the impact it has on global society. 
8. Identify mass communication theories, trends, processes, and models.
9. Understand the effects of media messages
10. Identify basic concepts of mass communication/mass media relative to the historical, cultural, economic, and political issues surrounding these concepts.

Course Description