The digital era has drastically changed the way traditional PR has been done and the way PR work is measured. This course teaches students how to meet the organizations and target markets needs weaving in the fundamentals of traditional public relations into a digital world. in this digital public relations course you will learn the art and science of engaging with media on all different digital channels through strategic communications.
Intended Learning Outcomes:
Upon completion of this course students should be able to
1.1 Identify key digital Public Relations types in digital Public relations
1.2 Understand key terms and metrics in digital Public Relations
1.3 Recognizing Trends & opportunities for Digital Public Relations
1.4 Understand Digital Public Relations functions in the age of information technology
1.5. Understand the role of digital public relations in formulating the positive image of the organizations
1.6 Recognize how digital public relations can solve problems