This course introduces students to how to run a digital media campaign. This course will provide students with knowledge on the methodological as well as theoretical aspects of the digital media campaigns. This course will also provide students with a strong background in creating a digital media campaign.
Intended Learning Outcomes:
Throughout this course students should acquire the competencies to
1.1 Define how to build a high-converting website
1.2 Identify how to use analytics for a better digital media campaigns in the future
1.3 Manage affiliates and partnerships to deliver highly targeted leads