This course is designed to give the students some important basic information on the revolutionary changes taken place on the practice of public relations & advertising. the course will address such issues as the nature of public relations , the history of public relations , law & ethics , action and communication , strategic planning for public relations effectiveness , the key advertising media sectors and the role of brands and branding.
Intended Learning Outcomes:
Throughout this course students should acquire the following competencies:
1.1 Identify key digital advertising types in digital advertising
1.2 Understand key terms and metrics in digital advertising
1.3 Recognizing Trends & opportunities for Digital Advertising
1.4 Understand Digital Advertising culture in the age of mobile media
1.5. Understand theory of interactive media effects
1.6 Recognize. posting in brand communities on social networking sites