This course introduces students to a new level of marketing using advertising. The students will manage to take their previous knowledge of advertising basics and elevate it. This course will provide students with knowledge on the technical as well as theoretical aspects of the advertising industry. Students will also be able to implement visual concepts and use those elements, along with the technical aspects, to start successfully creating a comprehensive advertising campaign. This course will also provide students with a strong background in analyzing and responding to clients' advertising.
Intended Learning Objectives
1.1 define advertising process, objectives, and different types of advertising .
1.2 Identify, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
1.3 define advertising and marketing terminology and types of marketing research .
1.4 Identify marketing and advertising strategy .
1.5. understand market analysis and segmentation dimensions .
1.6 Recognize the key elements of creating brand identity for advertising.
1.7 Expand their analytical and cognitive skills through learning experiences in diverse subjects.
1. 8Identify the technical aspects of producing an advertisement.
1.9 Recognize different media in advertisement delivery.