Medical Center and Clinic Management - Diploma |
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Description |
This course provides trainees with the marketing skills and knowledge they need to increase their abilities to manage their marketing strategies, develop their marketing skills, increase their ability to organize the marketing mix of clinics and medical centers, introduce trainees to the importance of marketing medical services, study the market, medical consumer behavior, study competition in the medical sector and design appropriate marketing strategies. |
Objectives |
By the end of this course, the trainees will gain many scientific and practical skills, the trainee will be able to manage all his marketing aspects, plan and implement elements of the marketing mix, evaluate marketing programs, increase marketing communication skills, and the course also helps in preparing and developing innovative marketing strategies better according to competition analysis, and the course helps to increase the trainees' ability to apply the basic concepts of digital marketing, and better manage the expectations and expectations of medical customers. |
Contents |
1. Basic concepts of marketing services management. 2. Advanced marketing in the medical sector. 3. Market study in the medical sector. 4. Innovative strategies in medical marketing. 5. Marketing planning in the medical services. 6. Consumer behavior in the medical sector. 7. Medical Services Marketing Mix (7 p's) 8. Digital marketing. |
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